The Kings Ferry partner with Mobile Onboard to bring mobile ticketing to the Kent commuter belt
The Kings Ferry, Kent’s leading luxury commuter coach service, has partnered with Mobile Onboard to bring mobile ticketing to their commuter services. With their proven expertise in mobile ticketing for transport, Mobile Onboard were chosen by The Kings Ferry to deliver a smart ticketing system to replace their existing paper tickets.
The Kings Ferry wanted to move their commuter services towards a cashless system with the adoption of mobile ticketing and E-ticketing while using rapid barcode validation of mobile tickets on-board their vehicles. The system specially developed by Mobile Onboard, and powered by their MyMobileTickets platform, sees the deployment of a dedicated mobile ticketing app and installation of mTicketr smart ETMs with barcode scanners on their entire commuter fleet. While an integrated back-office reporting and management system provides data on ticket sales, customer ticketing accounts as well as detailed custom reporting from on-board their commuter services.
Barcode validation of mobile tickets on buses and coaches is becoming a more common requirement from transport operators. The Kings Ferry recognise the value of the data collected on-board as well as the extra revenue protection it provides. The benefits of the on-board mTicketr solution for The Kings Ferry are clear, with accurate, sub-second barcode scanning making that instant on-bus validation possible. Notably quicker and more accurate than visual confirmation by the driver it delivers a smoother and more efficient passenger boarding experience.
Mobile Onboard’s Corbin Adler says “The Kings Ferry’s new smart ticketing solution showcases their vision to lead the way in providing a better service to commuters while getting data that enables them to improve their commuter services into London. For us, providing the mobile ticketing, powering the smart ticket machines and powering a smart ticketing infrastructure highlights how incredibly scalable and powerful our ticketing platform, MyMobileTickets, has become.”