Passenger infotainment helps tourists discover Iceland

Tourists visiting Iceland can now discover more about the country and its multitude of natural wonders as they travel in comfort with Iceland’s leading tour operator, Grayline Iceland.

Grayline Iceland have partnered with Mobile Onboard to provide on-board passenger infotainment and Wi-Fi across their fleet of over 90 tour buses. Installing Mobile Onboard’s flagship Beam bw280 Wi-Fi system on their vehicles has enabled Grayline Iceland to take their passengers’ tour experience to another level by providing informative tour videos and Wi-Fi connectivity.


Infotainment with BeamTV

BeamTV, the Beam bw280’s built-in infotainment media server, allows passengers to watch tour videos on both the built-in entertainment systems and their own smartphones. Grayline Iceland have also utilised the bw280’s built-in GPS capabilities to automatically play location specific videos as their buses progress along their routes adding much more context to key locations on their tours.

BeamTV Infotainment on smartphone and Beam bw280

Remote content management

Managing the video content across their fleet of 90 buses was also a key consideration for Grayline Iceland. With so much tour video content to manage and with so many buses this needed to be done from the Grayline office in a quick and efficient way. Using the Beam CDS (Content Distribution Service), it was configured by Mobile Onboard’s LABS team to Grayline Iceland’s requirements, allowing them to easily manage all their tour video content remotely across their whole fleet. With the Beam Content Distribution Service they have the flexibility to choose which vehicles have what video content, allowing them to add, remove and update by individual bus, groups of buses or across the whole fleet.

Corbin Adler from Mobile Onboard added “It is important to us that not only do our systems perform extremely well but that they are also open to being easily configured to an operator’s specific requirement. Our in-house LABS team along with our beamCARE services have done a great job in providing Grayline Iceland with an infotainment and passenger Wi-Fi system that adds more value to their tours.”

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